Brand Strategy | Visual Design | Creative Direction | Consulting | Content Creation
Jessie Laura is a creative and art director based in San Francisco
working across design, strategy, and visual storytelling.
Shaping brands through
strategic storytelling.
Jessie is a true born creative. With a passion for strategic thinking, she pairs polished aesthetics to match. Her interdisciplinary experience in Art Direction, Marketing, Brand Strategy and PR results in a unique skillset that guides the direction of brands.
With over 13 years of experience, she’s worked with big and small brands for agencies and in-house from New York to San Francisco and a few cities in between. Jessie holds a Bachelors of Fine Arts in Design and Film from School of Visual Arts NYC.
Today, she leads Monocle, the independent creative studio she co-founded in 2024 with Anthony Nguyen, dedicated to building thoughtful, culturally resonant visual narratives, brand identities, and creative platforms for a global audience.
Services
I partner with brands to build distinctive identities and compelling campaigns, bringing together strategy, storytelling, and elevated design to drive creative impact.
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For clients needing brand clarity, consistency, and a polished identity.
Includes:
Brand Identity & Logo Systems
Visual Language Development
Web & Landing Page Design
Design Systems / Style Guides
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For clients looking to tell a cohesive, elevated story across all brand touchpoints.
Includes:
Campaign Concept & Art Direction
Seasonal or Product Launches
Lookbook / Editorial Shoots
Styling Direction
Collaborator & Talent Coordination
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For clients who need high-quality, on-brand content on an ongoing or project basis.
Includes:
Photoshoots (Product / Lifestyle)
Short-form Video / Reels / Stop Motion
Copywriting (Captions, Taglines, Voice)
Creative Asset Production
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For clients who need clarity before they create, or guidance to scale intentionally.
Includes:
Brand Positioning & Messaging
Content Strategy (social, email, campaigns)
Audit & Roadmap Sessions
Creative Partnerships / Advising