Wild Onion Bar & Bistro
Hospitality | Restaurant
Summary
Wild Onion Bistro & Bar is the culinary heartbeat of Hotel Citrine, but with a voice and soul all its own. Rooted in California’s seasonal abundance and a deep respect for land and community, Wild Onion delivers more than a meal: it offers a grounded, sensory experience where creativity meets authenticity. Through a multi-month partnership, I led the creative strategy to shape and express the bistro’s distinct identity across organic social media.
Brief
I developed a visual and tonal direction that reflected Wild Onion’s values, eclectic yet grounded, elevated but unpretentious. Through curated content, chef-driven stories, and seasonal storytelling, we introduced the bistro as a true neighborhood gem: inspired by nature, driven by flavor, and designed to connect.
