Phaway
Construction | Development
Summary
Phaway is a women-led construction firm redefining the landscape of luxury residential and commercial development in Northern California. Rooted in Peruvian heritage, the founders Gigi and MJ came to Monocle with a clear ambition: to build a brand that honored their story while elevating their growing portfolio of sophisticated projects.
Brief
We partnered with Phaway to develop a cohesive brand foundation, including their visual identity system, core messaging, digital presence, and press materials. This included the design and development of a custom brand manual, a responsive website, and a pitch deck for business development and media outreach. Through refined typography, an earthy yet bold color palette, and graphic elements derived from the logomark, we created a visual language that feels architectural, modern, and personal. The result is a brand that speaks to both legacy and innovation, designed to grow alongside their evolving portfolio.
Results
The refreshed brand positioned Phaway as a distinctive, high-caliber player in the competitive construction market—combining trust, story, and sophistication. The visual toolkit helped streamline project proposals and pitch conversations, while the new website and presentation deck established a polished, professional foundation for the next chapter of growth.
Services
Brand Identity
Web Design
Communications
Team
Jessie Laura | Branding and Art Direction
Anthony Nguyen | Web Design
MJ Moreira | Business Development Phaway