I partnered with Phaway to develop a cohesive brand foundation, including their visual identity system, core messaging, digital presence, and press materials. This included the design and development of a custom brand manual, a responsive website, and a pitch deck for business development and media outreach. Through refined typography, an earthy yet bold color palette, and graphic elements derived from the logomark, we created a visual language that feels architectural, modern, and personal. The result is a brand that speaks to both legacy and innovation, designed to grow alongside their evolving portfolio.