Fine & Rare NYC — Jessie Laura

Fine & Rare NYC

Hospitality | Restaurant Bar | Music venue

Summary

Fine & Rare is a spirits-forward, multi-sensory venue by the creators of The Flatiron Room. From nightly jazz to rare spirits and elegant dining, the brand was built on immersive experiences. I was tasked with bringing that spirit to life online through a strategic approach to content, storytelling, and visual identity.

Brief

I developed a content and engagement strategy focused on storytelling and exclusivity, highlighting signature programs like the “Bottle Keep” membership and over-the-top offerings such as the $1,200 Negroni and Ostrich Egg Brunch. With curated photography and a voice tailored to their old-world charm, we turned heads and captured a new generation of spirit connoisseurs.

Screen Shot 2024-09-11 at 4.05.47 PM.png

Screen Shot 2024-09-11 at 3.04.53 PM.png

Results

Within six months, Fine & Rare NYC’s social presence grew significantly, gaining over 2.5k new organic followers. Their stories earned media coverage (Forbes, Imbibe, Business Insider) and drove increased bookings and loyalty among their upscale clientele.

Services

Jessie Laura | Social Media Management, Art Direction, Copywriting, PR Integration
Tommy Tardie | Owner & Operator - Fine & Rare NYC

Acid League

The Flatiron Room