Fine & Rare NYC
Hospitality | Restaurant Bar | Music venue
Summary
Fine & Rare is a spirits-forward, multi-sensory venue by the creators of The Flatiron Room. From nightly jazz to rare spirits and elegant dining, the brand was built on immersive experiences. Monocle Digital was tasked with bringing that spirit to life online through a strategic approach to content, storytelling, and visual identity.
Brief
We developed a content and engagement strategy focused on storytelling and exclusivity, highlighting signature programs like the “Bottle Keep” membership and over-the-top offerings such as the $1,200 Negroni and Ostrich Egg Brunch. With curated photography and a voice tailored to their old-world charm, we turned heads and captured a new generation of spirit connoisseurs.
Results
Within six months, Fine & Rare NYC’s social presence grew significantly, gaining over 2.5k new organic followers. Their stories earned media coverage (Forbes, Imbibe, Business Insider) and drove increased bookings and loyalty among their upscale clientele.
Services
Social Media Management
Art Direction
Photography
Copywriting
PR Integration
