Fine & Rare NYC

Hospitality | Restaurant Bar | Music venue

Social Media
Art Direction
PR Integration

Summary

Fine & Rare is a spirits-forward, multi-sensory venue by the creators of The Flatiron Room. From nightly jazz to rare spirits and elegant dining, the brand was built on immersive experiences. I was tasked with bringing that spirit to life online through a strategic approach to content, storytelling, and visual identity.

Brief

I developed a content and engagement strategy focused on storytelling and exclusivity, highlighting signature programs like the “Bottle Keep” membership and over-the-top offerings such as the $1,200 Negroni and Ostrich Egg Brunch. With curated photography and a voice tailored to their old-world charm, we turned heads and captured a new generation of spirit connoisseurs.

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Results

Within six months, Fine & Rare NYC’s social presence grew significantly. Their stories earned media coverage (Forbes, Imbibe, Business Insider) and drove increased bookings and loyalty among their upscale clientele.

Services

Jessie Laura | Social Media Management, Art Direction, Copywriting, PR Integration
Tommy Tardie | Owner & Operator - Fine & Rare NYC

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