Everlane
Fashion | Sustainable footwear
Summary
Everlane invited creators to bring their ReLeather sneaker line to life through personal storytelling and everyday styling.
As a selected creative, I led concept development, art direction, and production of a visual campaign rooted in my life and practice as an artist in San Francisco.
The campaign explored the intersections between creative practice, movement, and design, positioning sustainability not as a theme but as a lived experience.
Brief
The concept followed a quiet, intentional day of inspiration—moving through museums, city streets, gardens, and my studio—to explore the relationship between creativity, material awareness, and daily life. Through still imagery, ambient video, and written reflections, the work echoed Everlane’s values of thoughtful design and material reuse while offering an intimate view into my creative process.
Results
The campaign was featured across Everlane’s Instagram channels, including Stories and in-feed content, and repurposed across paid media. The imagery expanded the brand’s visual language and positioned ReLeather as an intentional design choice for conscious living.
Client’s Feedback
”We are all so very stoked to have your content and love the journey you took us on. Felt like we were actually hanging out with you!”
