Everlane
Fashion | Sustainable footwear | Creator Campaign
Summary
Everlane invited creators to bring their new ReLeather sneaker line to life through personal storytelling and everyday styling.
As a selected creative I lead the concept development, art direction, and production of a visual campaign rooted in my life and practice as an artist in San Francisco. The campaign highlighted the natural intersections between creative practice, movement, and design, framing sustainability not as a theme, but as a lived experience.
Brief
My concept followed a quiet, intentional day of inspiration—through museums, city streets, gardens, and my studio—highlighting the natural intersections between creative practice, movement, and design. Through stills, ambient video, and written reflections, I framed sustainability not as a theme, but as a lived experience. The result echoed Everlane’s values of thoughtful design and material reuse, while offering an intimate window into my own creative rhythm.
Results
The campaign was featured across Everlane’s Instagram channels, including Stories and In-Feed, and repurposed across paid media platforms. The imagery and narrative helped expand the brand’s visual language, positioning ReLeather not only as an eco-friendly material, but as an intentional design choice for conscious living.
The Everlane team responded warmly to the creative, sharing:
“We are all so very stoked to have your content and love the journey you took us on. Felt like we were actually hanging out with you!”
Services
Concept Development
Art Direction
Photography & Video Production
Copywriting
Personal Brand Integration