Reveille Coffee
Hospitality | Coffee Bar | Roastery
Summary
Réveille Coffee is a modern yet timeless roastery with two locations in San Francisco, known for its balanced aesthetics and commitment to quality. I partnered with the team to visually articulate their identity through content that highlighted their industrial design sensibility, artisanal roasting process, and welcoming, low-key atmosphere. The result was a cohesive, image-driven approach that elevated Reveille’s presence within the city’s competitive third-wave coffee scene, anchored by their brand motto, “Roasted in San Francisco.
Brief
Our creative direction focused on capturing the understated character of Reveille, pairing clean compositions with natural lighting, material textures, and behind-the-scenes moments. I produced original photography and short-form video assets that communicated a strong sense of place and process, all while staying true to the brand’s quietly confident tone.
The content was used primarily across social media channels, the website, and press outlets, including features in The Infatuation.
